Head of Performance / Digital Media

Flutter Entertainment — Saint Julian's, Malta

Job Title: Head of Performance / Digital Media

Location: Malta/Ceuta/Dublin

Grade: M4.1

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.

Role Overview

As Head of performance / digital media for SEU, you will be the senior authority on how PokerStars plans and deploys its digital media investment across Spain, France and Portugal. You will lead a specialist in-house team covering Paid Social, PPC, SEO and Affiliates. Youu will be the primary point of accountability for digital media outcomes across the region.

You will providing senior oversight, detailed support and direction for the in-house performance marketing team implementing paid digital channels. You will be expected to bring genuine depth and knowledge across these channels. 
 

The ideal candidate will have an authority eye for everything reporting and measurement with explicit knowledge of tracking performance and an ability to demonstrate the development of test and learn plans.
 

Three distinct regulatory environments, three distinct media landscapes, and a budget that demands rigorous stewardship and creative ambition simultaneously. This role is for someone who thrives in that complexity.

What you’ll do:

• Handle and lead the SEU Digital performance team 

• Form part of the SEU Marketing Leadership team, working with and supporting fellow Heads of department 

• Support the SEU Marketing Director to develop strong relationships with key digital media partners

• Deliver strong, innovative and measurable digital media roadmaps 

• Work closely with the Marketing Insights team to improve the signalling /Ad tech capabilities and measurement granularity

• Ensure aligned execution across all media channels

• Ensure plans are driven based on given guardrails and targets are met  (CPAs/Paybacks) with the support of the Marketing Insight team

• Identify new digital media test & learn opportunities & ensure they are planned and delivered authoritatively.

• Work with CRO specialist to track and optimise Conversion rate performance and onboarding journeys  

• Work with the Analytics team to produce optimal reports, data driven, and establish measurement frameworks against our objectives.

• Provide executive reports on Media Marketing activities and Media critical metrics with support from Analytics team, find optimisation opportunities, and drive actions.

What you’ll bring:

• 8-10+ years of digital media planning and strategy experience, with at least 3-4 years in a senior leadership role handling multi- digital channel media programmes at significant scale

• Demonstrable experience handling multi-million euro media budgets across digital performance channels simultaneously

• Background in iGaming, sports betting or another heavily regulated consumer industry is preferred; experience navigating the specific gambling advertising frameworks in Spain, France or Portugal is a meaningful advantage

• Consistent track record of leading JBP negotiations and commercial relationships with major media platforms (Google, Meta and equivalents) at a senior level

• Experience handling and developing high-performing specialist media teams

• Interest in, or knowledge of, online poker, casino, and sportsbook

What you’ll get:

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

*Benefits may vary based on location*

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/