Head of Sales - Betting & Gaming Media (Europe)

Genius Sports Group — London, England, United Kingdom

By bringing together next-gen programmatic media buying services, official live sports data, and deep fan and casino player intelligence, Genius Sports iGaming division powers a new era of betting and gaming advertising, where real-time moments, proprietary data, and curated inventory drive measurable outcomes for sportsbook and iGaming businesses. Learn more at geniussports.com. 

THE ROLE: 

We are seeking a Head of Sales – Betting & Gaming media to drive direct commercial relationships with iGaming operators, sportsbooks across Europe plus their agencies (if applicable) and manage a small team of new business sales representatives. This is a senior, hunter-led role with management responsibility, focused on driving new business growth and owning the full revenue cycle, senior client relationships, and the closure of complex, high-value programmatic deals.

This role requires deep programmatic expertise, strong understanding of sportsbook and iGaming marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.

WHAT YOU’LL DO

• Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
• Act as the senior commercial relationship owner with relevant C-level, Director, and Head-of-Marketing stakeholders on the operator side.
• Develop and execute strategic account plans aligned to yours and your team’s new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
• Own and execute end-to-end sales cycles across display, digital video CTV, in-app, and DOOH, from strategy through to deal execution.
• Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data and real-time sports signals for their Programmatic media activations.
• Partner closely with Genius’s Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
• Own yours and your teams pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
• Stay ahead of European betting and gaming market dynamics, including regulatory considerations and competitive offerings.
• Represent Genius Sports at key industry events, client forums, and executive-level meetings.

WHAT YOU’LL BRING:

• 7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically selling media services to Sportsbooks and iGaming operators.
• Previous experience managing a sales team while maintaining accountability for both personal sales targets and overall team performance against revenue goals.
• Proven success selling programmatic media solutions directly to Sportsbook and  iGaming operators.
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
• Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
• Strong commercial acumen with disciplined pipeline management and forecasting.
• Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc).
• Excellent communication, negotiation, and presentation skills.
• Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.
  
  

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. However, this role is 4 days a week in the office unless travelling or client meetings 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.  

Let us know when you apply if you need any assistance during the recruiting process due to a disability.