Analytics Manager

Playtech — Sofia, Bulgaria

Your influential mission. You will...

• Conduct detailed analysis across a broad spectrum of customer management initiatives, including campaign analysis, player segmentation, CRM optimisation, and player lifecycle optimisation.
• Monitor and report on performance and produce financial reporting for the operation, including analysis for our joint venture partners from time to time.
• Support Compliance with regulatory, AML, KYC, and Responsible Gaming reporting.
• Interpret data, analyse results using statistical techniques, and provide ongoing reports.
• Identify, analyse, and interpret trends or patterns in complex data sets.
• Determine and report against key KPIs.
• Locate and define new process improvement opportunities in order to add value.
• Deep dive into complex data sets in order to understand, identify, and monitor key factors which canimprove KPIs and drive the business forward.
• Manage and deliver projects on tight deadlines.
• Deliver stand-alone presentations giving insight on commercial challenges, requiring complex analysis using large multi-variable data sets, presenting results and recommendations to senior audiences.
• Work with management to prioritise business and information needs.