Who owns
the game?
Explore the ownership mapBehind the brands
An independent view of iGaming.
Every brand is part of a bigger story. Explore the companies, owners, and deals shaping the industry. See who’s behind it all.
- Houses
- 38
- Active brands
- 149
- Ownership events
- 199
Explore the houses (38)
Operators, suppliers, lottery, and media.
Find the names. Follow the connections.
William Hill (independent era)
UK's oldest major bookmaker - bounced through six owners before going public in 2002
Aristocrat Leisure
world's largest slot-machine maker, now also a B2B iGaming/iLottery supplier
Betsson AB
Sweden-listed, Malta-based multi-brand operator
PENN Entertainment
formerly Penn National Gaming
Light & Wonder, Inc.
formerly Scientific Games Corp - kept the games business after a 2022 breakup
MGM Resorts International
BetMGM joint-venture partner
Flutter Entertainment plc
formerly Paddy Power Betfair
bet365
privately held by the Coates family - never acquired
Tabcorp Holdings
Australian wagering & lottery group - spun off The Lottery Corporation in 2022
Endeavor Group Holdings
talent & entertainment conglomerate - briefly owned, then exited, betting tech
evoke plc
formerly 888 Holdings
Kindred Group
formerly Unibet Group - since 2024 owned by FDJ
Playtech plc
UK-listed B2B supplier; former owner of Snaitech
Sportradar Group AG
B2B sports-data and streaming supplier
Bally's Corporation
formerly Twin River Worldwide Holdings - licensed the Bally's name from Caesars in 2020
Entain plc
formerly GVC Holdings, formerly Gaming VC Holdings
Tipico Group (Banijay Gaming)
founder-owned, then CVC-backed, now under Banijay Gaming
Evolution AB
B2B live-casino and slots supplier
Grandstand Limited
formerly Gambling.com Group - Nasdaq-listed affiliate and sports-data group behind Gambling.com, OddsJam and RotoWire
Super Group (SGHC)
owner of Betway and Spin
SOFTSWISS Group
founder-owned B2B casino platform behind thousands of crypto/offshore casino brands
Novibet
independent Greek/Maltese operator - survived both a collapsed SPAC and a blocked takeover
Allwyn Entertainment AG
formerly SAZKA Group - Karel Komárek's KKCG lottery empire, majority owner of OPAP
DraftKings Inc.
listed 2020 via SPAC merger with SBTech
Rush Street Interactive
independent - spun out of Neil Bluhm's casino business
Kambi Group plc
B2B odds & trading platform, spun off from Unibet
BetMakers Technology Group (ASX: BET)
B2B racing/tote wagering-tech supplier - tried to buy Tabcorp in 2021, Tabcorp tried to buy it back in 2026, both collapsed
Duel.com (Immortal Snail)
Ossi "Monarch" Ketola's second act after building CSGOEmpire
Easygo Entertainment
founder-owned crypto casino empire behind Stake - no public shareholders, little M&A
Genius Sports Group
B2B sports-data supplier, formed from Betgenius + SportingPulse
BETBY (EARLYBIRD LTD)
independent B2B sportsbook supplier - powers Rollbit, BC.Game, Roobet and dozens more, but owns none of them
Oddin.gg s.r.o.
founder-owned B2B esports-odds and risk-management supplier - feeds Betsson, Stake, OpenBet, Betby, SoftSwiss and dozens more
Caesars Entertainment, Inc.
formerly Eldorado Resorts
Dabble Sports Pty Ltd
Australian social betting app - 20% owned by Tabcorp, tech-partnered with BetMakers
Duelbits (Liquid Entertainment)
co-founder previously ran the CS:GO skin-gambling site CSGORoll
Fanatics Betting and Gaming
the sports-merchandise giant's new betting arm
Bally's Intralot S.A.
Greek lottery-tech firm - took Bally's international digital arm for a 58% Bally's stake
OB Global Holdings LLC
management buyout vehicle backed by Endeavor CEO Ari Emanuel - created to own OpenBet
Follow the bigger picture.
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Compiled from company histories, annual reports and trade press. Deal values are as announced and may have been revised at close.
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