Skip to content
The brand register
Brands. Owners. Timelines.

Brand directory

Behind every brand

Oldest houses first.

Every operator, supplier, lottery and media brand recorded in the iGaming ownership index, grouped by the house that owns it.

Brands
167
Active
149
Houses
38
William Hill (independent era)Operator

William Hill (independent era)

3 brands · est. 1934

Aristocrat LeisureSupplier

Aristocrat Leisure

6 brands · est. 1953

Betsson ABOperator

Betsson AB

8 brands · est. 1963

PENN EntertainmentOperator

PENN Entertainment

3 brands · est. 1972

Light & Wonder, Inc.Supplier

Light & Wonder, Inc.

3 brands · est. 1973

MGM Resorts InternationalOperator

MGM Resorts International

2 brands · est. 1986

Flutter Entertainment plcOperator

Flutter Entertainment plc

12 brands · est. 1988

bet365Operator

bet365

1 brand · est. 1994

Tabcorp HoldingsLottery

Tabcorp Holdings

8 brands · est. 1994

Endeavor Group HoldingsMedia

Endeavor Group Holdings

2 brands · est. 1995

evoke plcOperator

evoke plc

3 brands · est. 1997

Kindred GroupOperator

Kindred Group

4 brands · est. 1997

Playtech plcSupplier

Playtech plc

2 brands · est. 1999

Sportradar Group AGSupplier

Sportradar Group AG

3 brands · est. 2001

Bally's CorporationOperator

Bally's Corporation

2 brands · est. 2004

Entain plcOperator

Entain plc

20 brands · est. 2004

Tipico Group (Banijay Gaming)Operator

Tipico Group (Banijay Gaming)

2 brands · est. 2004

Evolution ABSupplier

Evolution AB

8 brands · est. 2006

Grandstand LimitedMedia

Grandstand Limited

9 brands · est. 2006

Super Group (SGHC)Operator

Super Group (SGHC)

2 brands · est. 2006

SOFTSWISS GroupSupplier

SOFTSWISS Group

4 brands · est. 2008

NovibetOperator

Novibet

1 brand · est. 2010

Allwyn Entertainment AGLottery

Allwyn Entertainment AG

11 brands · est. 2011

DraftKings Inc.Operator

DraftKings Inc.

4 brands · est. 2012

Rush Street InteractiveOperator

Rush Street Interactive

3 brands · est. 2012

Kambi Group plcSupplier

Kambi Group plc

1 brand · est. 2014

BetMakers Technology Group (ASX: BET)Supplier

BetMakers Technology Group (ASX: BET)

5 brands · est. 2016

Duel.com (Immortal Snail)Operator

Duel.com (Immortal Snail)

2 brands · est. 2016

Easygo EntertainmentOperator

Easygo Entertainment

18 brands · est. 2016

Genius Sports GroupSupplier

Genius Sports Group

2 brands · est. 2016

BETBY (EARLYBIRD LTD)Supplier

BETBY (EARLYBIRD LTD)

1 brand · est. 2018

Oddin.gg s.r.o.Supplier

Oddin.gg s.r.o.

1 brand · est. 2018

Caesars Entertainment, Inc.Operator

Caesars Entertainment, Inc.

2 brands · est. 2020

Dabble Sports Pty LtdOperator

Dabble Sports Pty Ltd

2 brands · est. 2020

Duelbits (Liquid Entertainment)Operator

Duelbits (Liquid Entertainment)

2 brands · est. 2020

Fanatics Betting and GamingOperator

Fanatics Betting and Gaming

2 brands · est. 2021

Bally's Intralot S.A.Supplier

Bally's Intralot S.A.

2 brands · est. 2025

OB Global Holdings LLCSupplier

OB Global Holdings LLC

1 brand · est. 2025