betFIRST
Brand record
Sportsbook · Consumer
Part of Betsson AB since 2023. Belgian operator
About the brand
betFIRST is a Belgian sports betting and gaming operator founded in 2011, holder of Belgium's first online betting licence, acquired by Betsson for €120m in 2023 alongside about 450 retail points of sale.
Brand facts
- Owner
- Betsson AB
- Part of group since
- 2023
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
- Web
- betfirst.be
Group structure & sister brands
Operator · est. 1963
Betsson AB