Enlabs / Optibet
Brand record
Sportsbook · Consumer
Part of Entain plc since 2021. SEK2.8bn (~£250m); Baltic market leader via the Optibet brand, also brought NinjaCasino
About the brand
Enlabs / Optibet make up the Baltic states' largest online gambling group, Stockholm-listed and Riga-based with roughly a quarter of the regional market; Entain offered SEK2.8bn, about £250m, in early 2021.
Brand facts
- Owner
- Entain plc
- Part of group since
- 2021
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
- Web
- optibet.com
Group structure & sister brands
Operator · est. 2004
Entain plc