Sportingbet
Brand record
Sportsbook · Consumer
Part of Entain plc since 2013. rest-of-world half of a 2012 carve-up with William Hill
About the brand
Sportingbet is an online bookmaker founded by Mark Blandford in 1998 that grew into one of the world's largest internet betting operators; GVC acquired its international business in 2013 after William Hill took the Australian arm.
Brand facts
- Owner
- Entain plc
- Part of group since
- 2013
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Operator · est. 2004
Entain plc