Unikrn
Brand record
Sportsbook · Consumer
Part of Entain plc since 2021. esports betting, £50m - standalone unikrn.com closed to betting on 20 October 2023 as esports was folded into Entain's platform
About the brand
Unikrn is the esports betting brand founded in Seattle in 2014 by Rahul Sood with backing from Mark Cuban; bought by Entain for £50m in 2021, its standalone unikrn.com site closed to betting on 20 October 2023.
Brand facts
- Owner
- Entain plc
- Part of group since
- 2021
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
- Web
- unikrn.com
Group structure & sister brands
Operator · est. 2004
Entain plc