Neds
Brand record
Sportsbook · Consumer
Part of Entain plc since 2018. bought for A$68m barely a year after launch
About the brand
Neds is an Australian online bookmaker launched in Brisbane in October 2017 by Dean Shannon, a former Ladbrokes Australia chief executive, and sold to GVC just over a year later for an initial A$68m.
Brand facts
- Owner
- Entain plc
- Part of group since
- 2018
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
- Web
- neds.com.au
Group structure & sister brands
Operator · est. 2004
Entain plc