Bookmaker.com.au
Brand record
Sportsbook · Consumer
Part of Entain plc since 2013. Dean Shannon's first Australian exit, sold to GVC for A$22m — he founds Neds four years later and sells that too
About the brand
Bookmaker.com.au is an Australian online racing and sports betting site launched in 2012 by Dean Shannon, who sold it to Ladbrokes for about A$22m in 2013 and went on to found Neds four years later.
Brand facts
- Owner
- Entain plc
- Part of group since
- 2013
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Operator · est. 2004
Entain plc