PrizePicks
Brand record
Sportsbook · Consumer
Part of Allwyn Entertainment AG since 2026. 62.3% majority stake in the US daily fantasy sports operator, completed January 2026
About the brand
PrizePicks is North America's largest daily fantasy pick'em operator, founded in Atlanta in 2015; Allwyn completed its 62.3% majority takeover in January 2026 for around $1.53 billion, implying a $2.5 billion upfront enterprise value.
Brand facts
- Owner
- Allwyn Entertainment AG
- Part of group since
- 2026
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Lottery · est. 2011
Allwyn Entertainment AG