Instant Win Gaming
Brand record
Lottery · B2B
Part of Allwyn Entertainment AG since 2024. 70% stake in a digital instant-win games supplier
About the brand
Instant Win Gaming (IWG) is a London-based supplier of eInstant digital games to lotteries worldwide, named Lottery Supplier of the Year at the 2025 EGR B2B Awards; Allwyn agreed a 70% stake in 2024, completed later that year.
Brand facts
- Owner
- Allwyn Entertainment AG
- Part of group since
- 2024
- Status
- supplier
- Category
- Lottery
- Market
- B2B
Group structure & sister brands
Lottery · est. 2011
Allwyn Entertainment AG