William Hill (International)
Brand record
Sportsbook · Consumer
Part of evoke plc since 2022. bought from Caesars for roughly £2bn
About the brand
William Hill (International) is the non-US William Hill business that 888 Holdings, now Evoke plc, bought from Caesars Entertainment in July 2022 for £1.95bn, reduced from the £2.2bn agreed in September 2021.
Brand facts
- Owner
- evoke plc
- Part of group since
- 2022
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Operator · est. 1997
evoke plc