SuperSport
Brand record
Sportsbook · Consumer
Formerly part of Allwyn Entertainment AG since 2018. Croatia's largest sports-betting operator
About the brand
SuperSport was Croatia's leading sports-betting operator, built up by SAZKA (now Allwyn) from 2018 and sold to Entain in 2022 at a €920 million valuation, the largest acquisition yet recorded in Croatia.
Brand facts
- Owner
- Allwyn Entertainment AG
- Part of group since
- 2018
- Status
- Divested 2022
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Lottery · est. 2011
Allwyn Entertainment AG