XLMedia North America (Saturday Down South, Sports Betting Dime, Crossing Broad, EliteSportsNY)
Brand record
Affiliate · Media
Part of Sportradar Group AG since 2024. $30m; Sportradar's first move into affiliate media, having supplied these sites with data since 2022
About the brand
XLMedia North America (Saturday Down South, Sports Betting Dime, Crossing Broad, EliteSportsNY) is Sportradar's first affiliate media move, a $30m 2024 purchase of US sports sites it had already supplied with odds data since 2022.
Brand facts
- Owner
- Sportradar Group AG
- Part of group since
- 2024
- Status
- active
- Category
- Affiliate
- Market
- Media
- Web
- xlmedia.com