Unibet
Brand record
Sportsbook · Consumer
Part of Kindred Group since 1997. founding brand
About the brand
Unibet is the online betting and casino brand founded in 1997 by Swedish entrepreneur Anders Ström, the seed of Kindred Group, which it still headlines across Europe and Australia under French lottery group FDJ's ownership since 2024.
Brand facts
- Owner
- Kindred Group
- Part of group since
- 1997
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
- Web
- unibet.com
Group structure & sister brands
Operator · est. 1997
Kindred Group