William Hill Online
Brand record
Sportsbook · Consumer
Formerly part of William Hill (independent era) since 2008. joint venture formed with Playtech to power its digital sportsbook
About the brand
William Hill Online was the digital joint venture formed with Playtech in December 2008, giving the software group a 29% stake before it sold out for £424m in 2013 to leave William Hill in full control.
Brand facts
- Owner
- William Hill (independent era)
- Part of group since
- 2008
- Status
- Divested 2021
- Category
- Sportsbook
- Market
- Consumer