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Divested 2025

IMG Arena

IMG ArenaBrand record

Data/Odds · B2B

Formerly part of Endeavor Group Holdings since 2012. sports-data business built inside IMG

About the brand

IMG Arena grew inside IMG from 2012 into a producer of official sports data and live streaming, building betting products such as golf and tennis event centres, and moved under Endeavor ownership in 2022 before joining Sportradar.

Brand facts

Owner
Endeavor Group Holdings
Part of group since
2012
Status
Divested 2025
Category
Data/Odds
Market
B2B