Sky Betting & Gaming
Brand record
Sportsbook · Consumer
Part of Flutter Entertainment plc since 2020. via The Stars Group merger
About the brand
Sky Betting & Gaming is the Leeds-based operator behind Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo; once part of BSkyB and valued at £800m under CVC, it was sold to The Stars Group for £3.4bn in 2018 and passed to Flutter in 2020.
Brand facts
- Owner
- Flutter Entertainment plc
- Part of group since
- 2020
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
- Web
- skybet.com
Group structure & sister brands
Operator · est. 1988
Flutter Entertainment plc