Sportsbet
Brand record
Sportsbook · Consumer
Part of Flutter Entertainment plc since 2011. Australian brand, bought in gradually from 2009
About the brand
Sportsbet is an Australian online bookmaker founded in Darwin in 1993 and now based in Melbourne; Paddy Power took a majority stake in 2009 and full ownership in 2011, and Sportsbet has grown into Australia's biggest online wagering brand.
Brand facts
- Owner
- Flutter Entertainment plc
- Part of group since
- 2011
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Operator · est. 1988
Flutter Entertainment plc