ESPN Bet
Brand record
Sportsbook · Consumer
Formerly part of PENN Entertainment since 2023. licensed brand, $1.5bn/10yr deal
About the brand
ESPN Bet was Penn Entertainment's sportsbook licensed from ESPN under a ten-year, $1.5bn deal, launched in November 2023. Stuck near three per cent market share, it was retired within two years and rebranded as theScore Bet.
Brand facts
- Owner
- PENN Entertainment
- Part of group since
- 2023
- Status
- Divested 2025
- Category
- Sportsbook
- Market
- Consumer
- Web
- espnbet.com
Group structure & sister brands
Operator · est. 1972
PENN Entertainment