William Hill sportsbook
Brand record
Sportsbook · Consumer
Formerly part of William Hill (independent era) since 1934. sold to Caesars in 2021, ending 87 years of serially-owned independence
About the brand
William Hill sportsbook is the British bookmaking business founded by William Hill in 1934, which grew from betting shops into a FTSE-listed operator before Caesars Entertainment bought it in 2021, ending 87 years of independence.
Brand facts
- Owner
- William Hill (independent era)
- Part of group since
- 1934
- Status
- Divested 2021
- Category
- Sportsbook
- Market
- Consumer