DraftKings Sportsbook
Brand record
Sportsbook · Consumer
Part of DraftKings Inc. since 2012. founding DFS brand, pivoted into betting
About the brand
DraftKings Sportsbook is one of the two dominant US online sportsbooks, live in around 25 states. It grew from a Boston daily fantasy site launched in 2012 into a Nasdaq-listed group taking roughly a third of US handle.
Brand facts
- Owner
- DraftKings Inc.
- Part of group since
- 2012
- Status
- active
- Category
- Sportsbook
- Market
- Consumer
Group structure & sister brands
Operator · est. 2012
DraftKings Inc.