Flutter pulls Betfair out of Italy
27 Oct 2026
Flutter Entertainment plc
Confirmed 27 October 2026 - Flutter tells SBC News that recent regulatory changes in Italy have made the Betfair Exchange no longer commercially sustainable, and that Betfair Sportsbook and Casino will also be discontinued in the market shortly. The Italian affiliate programme ends on 31 October 2026, and Flutter has given no customer-facing closure date while saying the three Betfair products are a very small part of its Italian revenue and that no local staff or other brands are affected. Sisal, Snai and PokerStars continue under the five licences Flutter took at €7m per brand before Italy's new concession framework took effect in November 2025.
- Year
- 2026
- Type
- Divestment
Houses involved (1)
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