Paid Social Team Manager

Betway — London - St Pancras Campus (Red)

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

An innovative Digital Marketing Agency based in London, UK. We craft creative design concepts, affiliate marketing and conversion optimisation.
Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
 

As the Paid Social Team Manager, you will have the unique opportunity to establish and shape Super Group’s paid social strategy. You'll build a team, develop comprehensive strategies for paid social efforts, and create the foundation for measuring and optimising our paid social performance. This role requires a visionary leader with hands-on experience in all aspects of paid social advertising, particularly in the dynamic and regulated environment of online gambling.

What you’ll be doing

As part of your role, your responsibilities will include:

• Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.

• Build, lead, and mentor a high-performing paid social team, defining roles, responsibilities, and processes.

• Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat).

• Own end-to-end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation.

• Drive a full-funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey.

• Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re-engagement campaigns.

• Continuously improve operational efficiencies — automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale.

• Establish platform-specific paid strategies, leveraging each network's ad formats, algorithms, and targeting capabilities to maximise performance.

• Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale.

• Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI.

• Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend.

• Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best-practice support.

• Act as the paid social subject matter expert in cross-departmental projects and initiatives.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Bachelor's degree in Marketing, Communications, or a related field; (MBA is a plus).

• At least 8 years’ of experience in paid social / performance marketing, with at least 3 years in a leadership role.

• Proven track record of building and scaling paid social teams and programs from the ground up.

• Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities.

• Hands-on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale.

• Proven experience running full-funnel paid social programs across both web and app environments.

• Hands-on experience with Conversions API (CAPI) implementation and server-side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.

• Experience managing significant paid media budgets across multiple markets and brands.

• Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch.

• Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent.

• Creative mindset with the ability to brief and shape high-performing paid social creative.

• Excellent communication, presentation, and stakeholder management skills.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations

• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

• Experience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!