Content Manager - Portugal

Flutter Entertainment — Saint Julian's, Malta

Job Title: Content Manager - Portugal

Location: Malta 

Grade: M2 

PokerStars SEU: A growth story you can be part of  

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.  
  
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.  

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.  

Build the life you want, while making your mark on the future of PokerStars SEU.  

Role Overview  

As the Content Manager for PokerStars.pt, you will lead all Customer Marketing communication channels across the Portuguese platform, including website, push, email, and in product communications.  

You will be responsible for writing compelling and compliant Portuguese content and own the planning, briefing and creation of high-quality customer communications assets that drive commercial objectives while maintaining brand consistency.    

Your willingness to learn, work hard, and grow will be essential as you build your career in commercial gaming whilst supporting our ambitious long-term vision in the Portuguese market and Southern European liquidity.

What  you’ll do:  

Content Planning and Management  

• Develop and implement comprehensive communication plans across all customer touchpoints  

• Create content calendars aligned with commercial objectives and promotional activities  

• Ensure all content adheres to Portuguese tone of voice (TOV) and PokerStars brand guidelines  

• Collaborate with commercial teams to support product launches, promotions, and campaigns.   

Content Creation   

• Lead the creation of customer-facing content in Portuguese across multiple channels, ensuring Copywriters, Studio, Website and Channel Teams are briefed correctly and have the correct assets available in accordance with SLAs  

• Write and edit compelling copy for emails, push notifications, website content, and in-app messaging  

• Develop engaging content that drives player acquisition, retention, and reactivation  

• Maintain content consistency across all platforms and touchpoints aligned with wider Marketing channels.  

Compliance & Quality Assurance  

• Ensure all content meets Portuguese regulatory requirements and responsible gaming standards  

• Work closely with legal and compliance teams to maintain adherence to local regulations  

• Implement quality control processes for all customer communications  

• Stay updated on Portuguese gambling advertising regulations and guidelines  

Performance & Optimization  

• Monitor content performance metrics and KPIs  

• Conduct A/B testing to optimize messaging effectiveness  

• Analyze customer engagement data to inform content strategies  

• Report on content performance and provide recommendations for improvement  

Collaboration 

• Collaborate with Network, Marketing, and Commercial teams  

• Collaborate with design teams for visual content requirements  

• Coordinate with wider commercial team for campaign execution  

What you’ll bring:  

• Native-level Portuguese language skills with excellent written communication  

• 3-5 years of content management experience, preferably in gaming/gambling industry  

• Proven track record in multi-channel content creation  

• Strong understanding of Portuguese market and cultural nuances  

•  Experience with content management systems and marketing automation tools  

• Knowledge of Portuguese gambling regulations and responsible gaming requirements  

Desirable  

• Experience with PokerStars or similar iGaming brands  

• Understanding of poker  

What you’ll get:  

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development. 

• Discretionary annual performance bonus  

• 30 days paid leave  

• Health and dental insurance for you, your partner and your children (if you all live at the same address)  

• Personal life assurance and partial & permanent disability insurance  

• The option to join our company pension scheme  

• A personal interest allowance to let you learn something new or pursue a hobby  

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career  

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay  

• Access to an on-site gym.  

Equal opportunities: 

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences. 

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self. 

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/